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Comparative Advertising Per Se Doesn’t Amount To Disparagement

In PROCTER & GAMBLE HOME PRODUCTS PRIVATE LIMITED vs HINDUSTAN UNILEVER LTD., the Delhi High Court has held that comparative advertising, i.e., comparing own product with that of competitor’s and calling own superior / better than competitor‘s, would not amount to disparaging the goods/products of the other.

Article referred: http://www.livelaw.in/comparative-advertising-per-se-doesnt-amount-disparagement-delhi-hc/

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